Tips you can't miss when starting your clothing brand

You have a clothing company and you think you have it all figured out. You’ve created a brand name, logo, a few great designs. Your vision is clear and path is almost fully paved. You even found yourself a great clothing manufacturer that is making your garments for an unbeatable price. All of that sounds ideal and couldn’t be any more perfect. Well that’s exactly the problem.

1. Your clothing designs may be unique, but it’s not enough

Even if your pair of jeans, or jacket is so awesome you have no doubt it’ll be the next big thing, it won’t be enough for the long term success of your brand. Making custom clothing is more than just what it looks like. It’s the quality of fabrics used, the way it has been tailored and stitched, and creating the right fit for your demographic. You may be able to sell a thousand pieces of your garment based on it’s look, but when your customer wears the article a few times, they begin to realize they didn’t get what they paid for. Quality is everything, it is what brings a customer back to you. You want to be more than fast fashion, where your clothes get a few wears out of them, then they become hand me downs or thrown out.

2. Your custom clothing manufacturer is the most important investment you can make

You need a clothing supplier that can guide, advise and most importantly understand your vision. They are literally the backbone of your clothing brand, without them, nothing moves. They are your bread makers and they need to operate based on your vision. It’s one thing that a clothing producer will make what you want, but it’s more fulfilling when they make you what you didn’t know you needed. What that means is, not all clothing manufacturers understand the newest trends, they don’t understand what types of sizing is appropriate for different world markets, they won’t be able to advise you the correct material composition for the design you wish to make. You can give a design to a potential clothing manufacturer, but it doesn’t mean they will be able to make what you sought out for.

3. Responsiveness is everything

Your clothing manufacturer should be there when you need them. You don’t want to be left stranded when your business should be running efficiently. If you deal with a clothing supplier that doesn’t respond to your orders, your inquiries and your questions, it affects everything in your company from A-Z including your reputation.

4. Low production price doesn’t mean higher profits for you. Read that again.

If you think that getting the best price on your clothing order means you’ll be laughing to the bank, you’re wrong. This ties into “you get what you pay for”. With low cost providers, they will be using lower quality or cheaper fabrics, they will use cheaper dies, poor stitching techniques, cutting corners in your production just to get you the cheapest price. Why is this so important? If your customers get your clothes for a great price, yet they come to realize that the quality of the garment is sub-par, will they become return customers? Probably not. They will leave poor reviews on you website and deter more customers from buying from you. So, if you are looking to save money on cheap custom clothing in the short run, then don’t expect high returns in the long run.

5. Be smart with your products

Do some market testing, see what products of yours sell the most and drive the most demand. When you get an understanding of what is moving fast, make the smart decision to increase your profits on what is selling. You do this by taking advantage of economies of scale. The more you buy from your apparel manufacturer the cheaper your cost be piece will be. This way you spent money on inventory that you know is selling and your profit margins will increase.

6. Dropshipping is NOT a good idea

Dropshipping clothing suppliers on the surface may seem like a great idea, but is possibly a poison to your brand. Although it has many pros, some of the cons can be so damaging that you may not be able to return from the effects. When you dropship clothing to your customer you lose a few things which can be developed, improved and perfected if you were to ship to your customers directly. Dropshippers will not provide the personal touch you can when they ship clothing to your customers. You won’t be able to use your desired packaging and insert your own supplements. The clothing they have available will not be manufactured to the specifications you truly desire which affects materials used, stitching and the fit. You will be responsible for their delayed shipping to your customer, their defects and literally everything. Your company name will be responsible for the customer complaints, and there is not much you can do about it, as you are subject to the operations of your dropshipper.

Conclusion

Keep all these tips in mind when you decide to start your clothing brand or you’re looking to change your current clothing manufacturer. www.TxtileSource.com will always be here to hand your clothing productions needs, send us a quotation today and see where it takes you